Insights

Notes from the team

Field notes, deep dives, and practical takes on engineering, design, and AI.

Engineering Jun 28, 2026 8 min read Attalah Mohamed

How to choose a web development agency in 2026 (without getting burned)

A practical checklist for picking a web development agency — what to ask, the red flags to avoid, and how to judge quality before you sign.

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AIJun 27, 2026

Integrating AI into your business: a practical playbook for small and mid-size teams

You don't need a research lab to put AI to work. A step-by-step playbook for finding the right first use case and shipping it without wasting budget.

9 min read Yousfi Houssam
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ProductJun 26, 2026

What does it really cost to build a mobile app in 2026?

A transparent breakdown of what drives mobile app cost in 2026 — scope, platform, design, and the hidden line items most quotes leave out.

8 min read Zerguine Abdelbasset
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ProductJun 25, 2026

Custom software vs off-the-shelf: when building actually pays off

Off-the-shelf is faster and cheaper — until it isn't. How to decide whether to buy a SaaS tool or build custom software for your business.

7 min read Attalah Mohamed
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DesignJun 24, 2026

Product design that converts: turning visitors into customers

Good design isn't decoration — it's revenue. How we approach UX and UI to turn a website or app from a brochure into a conversion engine.

6 min read Yousfi Houssam
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AIJun 23, 2026

ChatGPT just fell below 50% market share: building and getting found in a multi-model world

For the first time in 3.5 years ChatGPT is below 50% market share. Why model comparison is the new normal — and how to build and get found across all of them.

7 min read Attalah Mohamed
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EngineeringJun 22, 2026

Agentjacking: the attack that turned 2,388 companies' AI agents against them

A new attack hijacked AI coding agents at 2,388 companies through fake error reports. What agentjacking is, and how to keep your agents safe.

7 min read Zerguine Abdelbasset
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AIJun 21, 2026

Why TCS and DXC betting their workforces on Claude changes enterprise AI

TCS and DXC just committed their workforces to deploying Claude in mission-critical systems. Why enterprise AI is now won on deployment, not demos.

7 min read Attalah Mohamed
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EngineeringJun 20, 2026

Open-weight models just rewrote the cost math for building with AI

An open-weight model just beat GPT-5.5 at a sixth of the cost. How the new price math changes build-vs-buy and why routing beats loyalty.

8 min read Zerguine Abdelbasset
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ProductJun 19, 2026

Domain expertise is the new moat: what Anthropic's 400,000-session study means for hiring

Anthropic studied 400,000 coding sessions and found domain expertise beat raw coding skill. What that means for how you hire and staff in the agent era.

6 min read Yousfi Houssam
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MarketingJun 18, 2026

Generative Engine Optimization (GEO): how to get cited by ChatGPT, Claude, and Perplexity

GEO is the new SEO. Here's how to make AI assistants quote and recommend your business inside their answers.

8 min read Attalah Mohamed
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AIJun 16, 2026

Agentic AI in 2026: turning AI agents into measurable business ROI

Where AI agents actually pay back in operations — and the one-workflow-at-a-time playbook that proves it.

7 min read Attalah Mohamed
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EngineeringJun 12, 2026

Model Context Protocol (MCP): the USB-C for AI apps, explained

What MCP is, why 10,000+ servers now run in production, and how to adopt it without shipping a security hole.

8 min read Zerguine Abdelbasset
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DesignJun 09, 2026

Designing websites for AI agents: your next visitor isn't human

Agents now browse, click, and buy on behalf of users. Here's how to build a site they can read — and recommend.

6 min read Yousfi Houssam
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AIJun 02, 2026

What changed in AI in the first half of 2026

Reasoning models, multimodal agents, and the quiet rise of small open-weights.

7 min read Attalah Mohamed
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EngineeringMay 28, 2026

Our 2026 stack for web and mobile

The frameworks, runtimes, and tooling we reach for when starting a new product this year.

6 min read Zerguine Abdelbasset
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AIMay 20, 2026

Scaling a business with AI without losing the plot

Where AI actually moves the needle on operations — and where it just adds expensive theater.

7 min read Attalah Mohamed
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EngineeringMay 02, 2026

Designing systems that scale from day one

Architectural patterns we reach for when reliability matters from the first user.

6 min read Zerguine Abdelbasset
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AIApr 18, 2026

Shipping LLM features without the chaos

Evaluation, guardrails, and a practical workflow for production AI.

8 min read Attalah Mohamed
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DesignApr 04, 2026

Interfaces that feel inevitable

How we balance brand expression with usability in product UI.

5 min read Yousfi Houssam
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ProductMar 21, 2026

From idea to MVP in six weeks

The discovery sprint we run to compress timelines without cutting corners.

7 min read Attalah Mohamed
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EngineeringMar 07, 2026

Why we moved to a monorepo

How consolidating code into a single repo improved our velocity and DX.

5 min read Zerguine Abdelbasset
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AIFeb 22, 2026

Evaluating LLM providers for production

A practical scorecard we use when choosing between OpenAI, Anthropic, and open models.

9 min read Attalah Mohamed
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